We live in what I like to call “The Startup Era”. A time full of budding entrepreneurs of all sorts. From ones with a lot of industry experience to youngsters fresh out of college. From individuals with degrees from IIMs & IITs to the ones who dropped out of college to pursue their dreams early on.

It is a beautiful time to be alive to witness this abstract startup madness being painted on the canvas of the 21st century.

In this moment the industry is realizing the power of the newly imbibed product and service combination.

This combination has identified the need to have design teams who think “Out of the Box”, they are the Michelangelo(s) of these to build beautiful products.The crux of this situation lies in building products which have never been built, or are not as efficient.

To accomplish this a number of brainstorming sessions and review meetings are lined up, but only those teams come out victorious who do not get MARRIED to a particular line of thought or as we say in the designing industry, those who practice PARALLEL PROTOTYPING over SERIAL PROTOTYPING.

So what is parallel prototyping and serial prototyping?

Serial Prototyping: When designing a product we may come up with one particular idea and then over time refine it so that the user is able to accomplish his/her emotional goal by using the product. However this leads to a very rigid line of thought which may put a cap on our flexibility to experiment. It might also put a lot of our resources at loss since the product has unfolded in a serial manner in its lifecycle.

Parallel Prototyping: Here we list the various ideas which can help us assist the user to accomplish his/her emotional goal with our product. This is a very flexible line of thought that refrains teams from getting too attached to a particular idea as all ideas are their own and they are willing to give each idea a shot, more or less with equal enthusiasm. Here the different possibilities are explored with different product lifecycles.

So to capture the essence of the article I would reiterate that we as design teams must be open to experiment, be flexible with our designs and should be courageous enough to take the road not taken.

Thank you for giving this article your precious time.

“Think Different!” Cheers.  🙂