The Power of Personas in Real Life: What UX Teaches You

As a UX- Designer, I had learnt about the power of drawing personas and how to storyboard for those personas.

For those who are alien to UX designing, personas are characters we give life to and see how they would behave with a particular product in a particular situation. To make it more believable we give these characters names, jobs, and even a few likes & dislikes.

After these personas are born, we then start to storyboard. Drawing a storyboard is the process wherein we allot a particular environment to our persona in which he/she is expected to use the system or product. We observe their behavior and record the exploration that they might try to do with the system and whether or not our system helps the persona to achieve its goal.

Doing this activity helps us to be more empathetic towards our persona which in turn helps us to find a solution for a particular case that we might be stuck on while developing the product.

In a similar fashion I realized this could be well applied to my life too. “How?” You ask.

Suppose life throws some random situation at me. Rather than acting on it immediately I can take a step back, formulate different personas and see which one would be able to tackle it best without adhering much damage.

Still clueless about what I mean?

Let me explain. Suppose if I was in an ethical dilemma, I might create a mental persona of Mahatma Gandhi or maybe Chanakya and storyboard the whole situation as to how they might deal with it. If I have a business related dilemma I would think how would Richard Branson deal with it and come out victorious or let’s say I am cooking a meal for myself and it tastes funny how would I fix it? I might let Gordon Ramsay help me out with it (Ofcourse, my mental image of him would be kinder than the real deal. :-P)

I agree that I might have taken a cue from the whole persona along with the storyboarding idea and then customized it to suit my need, which may definitely sound creepy to some of you readers. But oh well, it works for me so I am planning on continuing with it.

Thank you! For your patience with my post.

Cheers!!!

 

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