These days, everyone wants to see information or content with as little ‘clicks’ as possible. So, we should design websites in a way so that users can scroll down to see the content without having to click too often.
The use of pagination has many limitations –
- It takes more time to download content
- It introduces navigation because user moves from one page to another.
- The biggest disadvantage is that user is not be able to see the previous content without clicking back. So they don’t have a single snapshot of their content.
- Related to this is that the user is actually penalized in terms of data download as going back to a page they had already viewed is a new request.
By loading more content on the same page, we are able to solve the above problems and give great user experience with minimum clicks.